Creating distinct worlds for satellite brands

CONTEXT

Auchan required the development of "satellite brands" for their toy department to cover diverse categories such as educational toys, dolls, and dinosaurs.

AMBITION

To create specific, immersive visual universes for each range, ensuring that every product line felt authentic to its genre and appealed to its specific audience.

APPROACH

We analyzed the visual codes of each sector to create distinct logos and packaging designs. From the structured look of "Montessori Learning" to the adventurous aesthetic of "Dino Family," we transcribed the essence of each theme onto the pack.

RESULT

Clearly defined brand worlds that enhance the shopping experience. The distinct identities allow customers to instantly recognise the type of play offered, strengthening Auchan's credibility across different toy categories. product, reinforcing Auchan’s commitment to modern, responsible retail.