Seasonal promo design that drives conversion
- Client
- Nespresso
- Services
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- Packaging Design
- Objectives
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- Brand Awareness
- Inspiration
CONTEXT
Nespresso relies on strong seasonal activations to drive sales within large consumer electronics chains like MediaMarkt or Vanden Borre. In these high-traffic, visually cluttered environments, the brand needs to capture attention instantly during key commercial moments, from summer sales to end-of-year gifting.
AMBITION
Our objective is to create high-impact "promo design" that acts as a true "shopper stopper." We aim to drive conversion by clearly communicating the value of limited-time bundles (machine + capsules + accessories) without compromising the premium feel of the brand. The packaging needs to look like a desirable gift while working hard as a sales tool.
APPROACH
We continuously develop distinct seasonal themes that adapt Nespresso's luxury codes into effective retail assets. The design hierarchy is strictly optimised for the shelf, ensuring the promotional offer is understood by the consumer in seconds.
RESULT
We deliver a series of standout promotional packs that successfully cut through the noise of the retail floor. The designs effectively balance the urgency of a promotion with the prestige of Nespresso, consistently boosting visibility and sell-out rates in partner networks.