From special occasions to everyday indulgence

CONTEXT

Leonidas sought to refresh its range of chocolate bars and spreads to capture the market for "everyday indulgence". These products needed to appeal to a younger audience seeking accessible luxury on the go or at home.

AMBITION

We aimed to craft a vibrant and colourful identity that resonates with a younger generation, ensuring the design feels fresh and specific while remaining faithful to the Leonidas master brand.

APPROACH

We introduced a dynamic, colourful design language that signals a more casual consumption moment. The look is fresh and modern but retains the elegant signature essential to the Leonidas heritage.

RESULT

The new packaging creates a consistent brand experience across all categories. It reinforces Leonidas as a destination for daily little joys, effectively modernising the store atmosphere.