Designing for all tastes, all trends, all moments.
- Client
- Carrefour
- Services
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- Packaging Design
- Brand Activation & Campaigns
- Objectives
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- Brand Awareness
- Inspiration
CONTEXT
Carrefour Sensation is a fast-moving, trend-led range that spans incredibly diverse categories, from sweet treats to sports nutrition. For us, this is an ongoing partnership where we manage the packaging creation on a daily basis, constantly adapting to new product innovations.
AMBITION
We view every new reference not as a simple line extension, but as a unique opportunity to launch a distinct product. Our goal is to move away from rigid design systems and instead embrace a fully open charter. This flexibility allows us to tailor the design to specific consumer groups, from fitness enthusiasts to gourmet snackers, while tapping into emerging trends for every single product.
APPROACH
We leverage the freedom of this open charter to do something new, fun and different every time. While the Carrefour Sensation logo remains the only constant anchor, we create unique logos, bespoke visuals, and distinct typography for every individual product. This approach allows us to reinvent the design daily, tailoring the look and feel to perfectly reflect specific textures, flavours, and usage occasions.
RESULT
A vibrant, ever-expanding collection where no two packs look the same. With over 250 unique references and counting, we deliver a lively, appetite-driving range that celebrates diversity. It proves that we can maintain strong brand recognition while constantly reinventing the visual identity.
